http://www.furisdead.com/images/vanessab.jpg
http://latimesblogs.latimes.com/photos/uncategorized/2008/08/05/amandabeard_rathergonake.jpg
The PETA's ad campaign is balancing on a fine line between the ethical treatment of animals and the moral decisions they make to go about reaching their goals. On one hand their main goal is to improve life overall by catering to the needs of mistreated animals and stressing vegetarianism. On the other hand they are objectifying women and rationalizing false ideals of how our culture views sexuality.
There is no doubt that our materialistic culture is driven by objects and instinctively buying things, but the way in which we are driven to support or buy a certain cause does not need to be based on negative ideals and stereotypes. If the naked human body is the one and only way of reaching a wide audience and capturing their attention, then it is a marketers dream and necessity to make use of this fact. But women's bodies do not necessarily need to be objectified, they can be positioned in a different light then we typically see in advertisements. The women can be empowered beings, who use their sexuality as they wish, not to dominate or be dominated, but to simply be. If the agency lies within the women's conciseness, then the body can be utilized without the negative connotations.
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